There are several things you have to do to get the business up to par with other theatres. Art marketers are very familiar with the art of stretching time and budgets. With the limiting of resources and tight schedules, finding a new plan and ways to implement it can be a challenge.
If you are looking for ways to polish up their running campaigns or formulate a fresh idea from scratch, here are some strategies you can apply to your theatre business:
1. Up-Sell & Cross-Sell
Keenly observe the ticket purchasing pattern and path. Analyze where to cross-sell events patrons may have an interest in and up-sell extra goods they may buy. Use the information to see where you can request patrons to supplement tickets to more plays. You are likely to leverage people if you include a discount offer and a donation site element on your domain to promote online giving. Also, include options such as premium experience to add value to offers that exist.
2. Pre-Sell Merchandise & Concession
Ignore the mentality that for your customers to have a memorable experience, it has to start in the theatre. Promote clients to pre-order beverages and meals online. This helps boost online traffic to your site and serve the client’s on-site experience. When your client has the option to avoid waiting in long lines, they are likely to consider it. This is also a great way to get information on how much inventory to keep. Merchandise can include anything from pens to t-shirts.
3. Supplementary Gigs
A unique idea that you can use is introducing foreign experiences that lead to the main play or event. This is a great way of boosting your secondary spend. Things like show talks after the event or a meet and greet with the performing artist are all ways that can keep your customers yearning for more.
4. Segmenting the Audience
Having a client segmentation model is one of the active ways firms can boost how they market to their customers. Customer segmentation will help you collect data and determine the most effective strategies …